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Breast Cancer Awareness & Bra Donations

October 14, 2022

October is Breast Cancer Awareness Month, a US-based campaign to raise awareness about breast cancer. The emphasis is on ensuring that everyone has access to the screenings they need and resources they deserve. We encourage all our readers to get regular mammograms and conduct their own monthly self breast exams to detect potential cancers early.

Eucalan is also delighted to support the Victoria’s Attic Support the Girls Fashion Show scheduled for October 20, 2022 by donating gifts for the VIP section. The event has grown over the years to become a “must-attend event” to raise money for the Grande Prairie Regional Hospital Foundation to support those who face breast cancer. It is estimated that Canadian women have a 1 in 8 chance of developing breast cancer in their lifetime.

Support the Girls was started by Victoria’s Attic owner, Alison Gustafson to support those dealing with breast cancer in the Grande Prairie, AB area. 

“The mission of the Support the Girls event is to…provide meaningful, ongoing support to those who always support us,” says Gustafson. “Our hope is to make our girls’ numerous hospital trips a bit more enjoyable, less clinical, and a whole lot more supportive. We want them to feel like they have the support of their entire community.”

Victoria’s Attic is a lingerie and clothing boutique that serves the Grande Prairie area. They also have a special focus on providing lingerie, clothing, swimwear and breast forms to those who have undergone mastectomy. We at Eucalan are dedicated to supporting such a worthwhile cause.


In addition to monthly self breast exams and yearly mammograms, we like to take October to reflect on our current bra collections with an eye towards donating those gently used but seldom worn bras to those in need. For many women, finding a bra that fits can be a challenge, but for someone who is unhoused, simply finding a bra can be difficult. Normally, during August (#Braugust) or October we clean and organize our lingerie stash and identify which bras could be passed on to those in need. 

If you’re interested in participating, collect any gently used bras and use our tips to launder them in Eucalan Delicate Wash. Then check out Free The Girls, a 501(c)(3) organization that collects donations of gently used and new bras, and then distributes them to women who have been victims of human trafficking around the world. These bras are sold by the women, providing income to support their families, educate their children, and create the foundation for a new life of dignity and self-determination. Donations are accepted by mail, or you can drop them off at locations throughout the US and Canada!

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